Bogotá, Colombia · Open to relocation

Sergio Reyes

Business Development & Market Entry Leader

Oil & Gas · Energy · Digital Solutions

I open markets from scratch for oil & gas and energy technology companies across Latin America — and, as an electronic engineer who builds software, I bring digital and AI-enabled solutions to the field.

Available now — BD, Country/Regional Manager or Sales Director roles · Representation for energy technology companies entering Colombia & Latin America

Sergio Reyes

US$0 → 10M+

annual sales built in under 3 years Peru

3 → 17 rigs

simultaneous operations grown Colombia

+500%

sales growth in 4 years Colombia

30%+

directional drilling market share Peru

About

Field-proven in drilling.
Fluent in software.

15+ years in oil & gas across Latin America with Schlumberger, Weatherford and Nabors — onshore and offshore, in Colombia, Peru, Ecuador and Bolivia. I have built sales organizations, launched service lines and grown long-term relationships with the region's main operators.

My technical home is directional drilling: MWD/LWD, rotary steerable systems, managed pressure drilling, tubular running services and rig automation. Since 2016 I have also been building software — a multi-tenant SaaS in production, algorithmic trading systems and AI agents. I bring both sides to energy companies that want to grow in the region and go digital.

Operators I have worked with

  • Ecopetrol
  • Petrobras
  • Shell
  • Repsol
  • Pluspetrol
  • YPFB
  • BP
  • OXY
  • Perenco
  • Savia

Experience

Two decades across Latin America

  1. 2024 – 2025

    Business Development Manager – Latin America

    Nabors Drilling Solutions & Canrig · Bogotá

    Drilling automation, MPD, tubular running services and rig technology (top drives, pipe handling, rig robotics) for operators and drilling contractors, onshore and offshore.

  2. 2016 – Present

    Founder – SaaS, Algorithmic Trading & Digital Ventures

    Independent · Bogotá · in parallel with corporate roles

    Built and run Navasar, a multi-tenant SaaS in production; Python trading systems; co-owner and technology lead of Atmaia Yoga; co-owner and operator of a craft brewery (2023–2024).

  3. 2017 – 2018

    Directional Drilling & Logging Services Manager – Bolivia

    Weatherford · Santa Cruz

    Launched directional drilling and mud logging service lines; grew sales 18% in one year and won deep-well projects with YPFB and Petrobras.

  4. 2010 – 2015

    Sales & Marketing Manager – Peru

    Weatherford · Lima

    Built directional drilling sales from zero to US$10M+ per year in under 3 years with 30%+ market share; managed 15+ product lines and multimillion-dollar contracts.

  5. 2005 – 2009

    MWD/LWD Manager – Andean Region

    Weatherford · Bogotá

    Grew Colombia from 3 to 17 rigs running simultaneously (+500% sales in 4 years); opened operations in Ecuador and Peru and added RSS and advanced LWD.

  6. 2001 – 2004

    MWD/LWD Drilling Services Engineer

    Schlumberger · Bogotá

    Real-time drilling data acquisition and Radiation Safety Officer; deployed new drilling technologies with BP, Ecopetrol, OXY and Petrobras.

Education Master's in Sales & Marketing, ESAN · B.Sc. Electronic Engineering, Javeriana · Strategic Negotiation, Universidad de los Andes (2025) · Professional Sales, Sandler Training (2025)

Languages Spanish (native) · English (C1)

Projects

Software I build and run

Real products in production — designed, coded and deployed by me.

Atmaia Yoga class schedule, running on Navasar

SaaS · In production

Navasar

A multi-tenant platform for service businesses: website, bookings, CRM and review tracking, with tenant isolation and role-based access. Python/Django on a VPS (Nginx) behind Cloudflare, with automated tests. First client: Atmaia Yoga, Bogotá.

Prediction pool web app home screen

Web app · PWA

Prediction Pools

Private prediction pools for friends and companies: live leaderboard, automatic scoring and an installable mobile app. Used for a real pool during the 2026 World Cup.

Web app

Time Capsule

Friends and family leave sealed messages that open on a chosen date and become a digital and printable album.

Engineering

Algorithmic Trading Systems

Python systems for strategy design, backtesting, risk management and automated execution across equities, FX, commodities and indices.

Engineering showcase — not investment advice.

Work with me

How I can help

01

Leadership roles

Business Development Manager, Country/Regional Manager or Sales Director in oil & gas, drilling services and energy technology. Based in Bogotá, open to relocation.

02

Market entry & representation

For foreign energy and technology companies entering Colombia and Latin America: market mapping, meetings with operators, pilot projects and ongoing representation — starting with a fixed-scope, 8-week Market Entry Sprint.

03

Consulting & expert calls

Directional drilling and drilling services markets in Latin America, commercial strategy, and practical digital and AI tools for energy companies.

Contact

Let's talk

Email is the best way to reach me.